There are a lot of different topics within the field of internet marketing. This can make it understandably hard for a newbie to start working as a marketer online. A lot of people who are in internet marketing assume that everyone understands some of the most basic concepts. That’s not always the case, especially when it comes to the sales funnel. Most newbies don’t understand what a sales funnel is, as well as how it applies to them.
We could go into a big discussion that really confuses you, but instead we’ll explain it in much easier to understand terms. Think of a regular funnel, like the one you may use to put oil into your car. The funnel has a narrow end and a big end. You pour things into the big end and they come out into the narrow end.
Easy enough to understand, right? But what is a sales funnel? Well, imagine that all of your customers are poured into the big end. These are all the people who come to your site and see your product(s). They go through the funnel, deciding which, if any of your products to buy. Those who end up buying every single one of your products come out at the narrow end of the funnel, thus completing your funnel. Those that don’t buy all the products leave your sales funnel incomplete. That’s a sales funnel in a nutshell.
Now that you know what a sales funnel is, you’re probably wondering whether it’s an important thing for your business. It definitely is, which is why you should create a sales funnel to help turn a profit. But how exactly do you create a sales funnel? That’s something we’re going to delve into here.
For internet marketers, the funnel is an array of products, each which they hope to sell to potential customers at the top of the funnel. Essentially, the goal is for the customers to go through the funnel, and at each stage, buy something. The products are arranged from cheapest to most expensive. The further the customer gets in the funnel, the more expensive products they buy.
A typical sales funnel begins with a free clickfunnel discount product. This free product entices the customers to go and buy the next up product and the next one etc. A free product may be an eBook, a software program or another internet marketing product. Whatever it is, it’s free and is something pretty much all your potential customers will take advantage of.
The next product in the funnel after the free one should be a very inexpensive product. You may consider a price range of $4.99-$15.99 for it. This product is really responsible for getting things rolling. If your customer ends up buying this product, you can be sure they’ll at least give you one or two more sales, if not go through the whole funnel.
Every product after the first real paid one just increases in price and in quality. You’re building the customers up, conditioning them to keep purchasing the next higher up product. If you do this effectively enough, they’ll go through the complete sales funnel. And that’s what your goal is.